A large part of bringing in bar business is the aesthetic of your space. One simple way to bring in and keep new customers is with your nightclub’s lighting in Orange County, CA. It’s something that you or your patrons may not think about much, but it’s still important. Lighting can have a much larger impact on people’s mood than expected, and good lighting can mean selling more drinks at your bar. The right amount and type of light can keep customers coming back for more, while the wrong amount can drive them away.
Color and brightness matters
The color of your bar lighting can impact how your bar’s patrons feel. One of the best colors to use is amber. It helps make your customers feel comfortable and can encourage them to drink more, meaning more liquor sales for you. On the other hand, you’ll want to avoid blue or greenish nightclub lighting in Orange County, CA because they tend to make food and faces look unappealing. In addition to the color, brightness is another important factor. For a bar, your best choice is probably dimmer options. Bright lights can be seen as harsh and uninviting. You want your customers to stay, feel comfortable and order more drinks. You don’t want it to be too dim to the point where patrons can’t see. You can ask a company that specializes in lighting equipment installation in Orange County, CA any questions about what types of color and brightness are available.
Location, location, location
Just like in real estate, the location of your nightclub lighting in Orange County, CA is important. You want to strike a fine balance between illuminating where your patrons are and not making them feel like they’re in a spotlight. Lights should highlight areas, not people. The bar, the stage where the band plays and the dance floor are locations to light. These lights shouldn’t be too overwhelming, but they should give your patrons enough lighting to see, while still feeling comfortable. This combination gives them more reason to stay and order more drinks.
Lighting should have layers
Lighting isn’t about one set of lights—it’s about lights working together in combination. One set of lights can help illuminate the area, while a second, lower level of lighting can improve the ambient feel. This can be especially helpful around the bar, increasing liquor sales. Hiring a company that’s respected for its lighting equipment installation in Orange County, CA can result in mood lighting that will have customers coming back for more.
For nearly 20 years, Larson Lighting & Audio has been a premier production company for the city of Los Angeles and the surrounding area. We’re locally owned and operated and dedicate ourselves to providing our clients with top-notch customer service. If you’re in the market for a company known for lighting equipment installation in Orange County, CA give us a call. We work closely with our customers to give them the best quality possible. If you need help with your nightclub lighting in Orange County, CA, reach out to us today!